Casino affiliate programs are likely one of the most lucrative income opportunities available on the internet. However, very few people know about the concept of casino affiliate programs — nor do they have any hint as to on how to begin. This article will hopefully shed some light on the issue along with perhaps even motivate you to take a deeper dive into this huge money quiche.
Casino affiliate programs are this is the same in structure and form as other affiliate programs in general. The term “affiliate” simply refers to a person or a company that sells or promotes products on behalf of another company. Commissions and atgame bonuses are paid out on sales being created by the affiliate — but it is the company that supplies materials or services that will carry out any orders and deal with the customers can use directly. The truth selling point of being an affiliate is that it is not necessary to essentially have a product of your — yet the affiliate can earn a substantial income by promoting the services and products of others. The world of internet has really opened up the opportunity for private individuals to make a lot of money this way — by promoting leading brands and companies — from the comfort of their own home.
As you would expect, the online playing industry is a very lucrative one containing over $30 thousand USD every year. Online playing is certainly an area where affiliate programs play a huge role, not only because of the huge profits that can be created by the affiliates, but also due to the fact that starting an authentic online casino involve serious legal matters, playing the necessary licenses and immense start-up costs. This is something that the affiliate never will have to worry about. The primary goal for any casino affiliate is to constantly recruit new players to the casino in question — and build ongoing commissions.
So, how do casino affiliate programs usually work and how can you get started? Well, first of all it is a good idea to perform a little research on Google to find trusted online casinos that are decently popular and also has an affiliate program that is attractive enough. If you were to find an online casino where nobody actually plays at, well, then chances are that you will find a hard time in prospecting new players fot it casino anyway. A good tip when first starting out is therefore to always go with the big brands. When you gain more experience in affiliate marketing, you can opt in for smaller or more niche casinos.
The next thing to do is to analyze the casino affiliate program itself. A very common mistake is to assume that the program will be able to pay you (as an affiliate) in a payment method as you please. While most casino affiliate programs do host a massive choice of payment options like bank cord, Neteller, Moneybookers etc, it does happen that even some of the best ones is beneficial you by check only for instance. Also, which will be noted, very few casino affiliate programs will pay you by PayPal, a payment processor that is trusted as a payment option in more mainstream affiliate programs.
When you are delighted by the fact that the casino is quite popular, and that the program actually is beneficial you, it is time for a crucial decision and that is what revenue model you should choose. Many casino affiliate programs will need you to decide on how your commissions will be calculated, and there might be many variants on this. In general though, the casino will let you choose from earning commissions by revenue share (%) or on a cost-per-action (CPA) basis.
When choosing the revenue share model, the affiliate will typically obtain a percentage share (%) of the overall revenue that the new players generate — usually around 25%-50% for as long as you stays active with the casino and plays there. The CPA-model is a one time bounty that is paid out only once and that is when the player plays at the casino, with a real income, for the first time.
Whatever model you choose is really a matter of taste and preference. A CPA-deal can generate some very nice cash very quickly, however, if you´re looking to build a casino affiliate business for the long-term, a revenue share model may be preferred. A typical CPA-bounty is usually around $100-$200 USD per player new, however, the average casino player assure about $50-$70 USD in revenue per month. Also, if you are lucky, you may recruit a high-roller to the casino which can generate large profits for months or even years. Again though, it is all down to your very own preferences.
By the time you have decided your desired revenue model you have most likely already enrolled with the casino affiliate program in question. Having this said, do not start promoting the casino games or any casino websites in the program until you’ve had a good look at the marketing materials on offer. This is the cream and butter of the casino affiliate program and what is actually going to recruit new clients for you. If the marketing materials (i e banners, text links, multimedia etc) are poor, you will battle to find new players. This rarely is a problem though since most casino affiliate programs really outperforms of this type, both in variety and in numbers.