Digital Assets Management is managing the company’s media or product data, called assets from the central warehouse in a non-media dependent manner or web based manner. It is an authentic way of retrieval, tracking, manipulation, interaction and transaction of all types of digital media such as text document, illustrations, images, audios and videos etc. To understand DAM better, let’s discuss its characteristics.
DAM Characteristics are:
Organizing the assets
Manipulating assets (edit, merge, verify)
Searching of assets
Verifying the integrated assets
Delivery and distribution of digital assets
Protecting the assets
Backing up the assets
When selecting a digital asset management system for the organization, one should care about higher-order characteristics in particular such as scalability, the ability to integrate it into existing systems and user-friendliness.
Types of DAM deployed within organizations
Library Assets Management
Brand Assets Management
Production Assets Management
Digital Supply Chain Assets Management digital asset management
Microsoft SharePoint 2010 is an Enterprise application for masses. This web based digital assets management solution manages the digital contents and collaterals which enables you to store, secure, distribute and safeguard your brand.
Do you know! You can even integrate your digital assets which will benefit you more visibility, increased user adoption, faster workflows, greater convenience, and much more.
There are 5 ways to integrate it:
a. Brand Template – DAM which reflects the branding is always considered better. You can easily use DAM to integrate with your brand seamlessly. Benefits are – makes it easier for users to adopt the platform and for guests to sustain the brand in your organization has created.
b. Embedded Links – It saves time to publishing images from your DAM account to other Internet media outlets. It increases the efficiency. Just copy and paste the embedded link for easy integration into your blog, your website, social media, and much more.
c. Custom URL – It gives the ability to keep DAM URL branded. It ensures complete integrity between your DAM and your website. It makes it much easy to navigate and easier to remember it.
d. Share this – The Share This feature easily allows you to share assets at one touch, all without having to individually visit each social media site. Pictures, documents, and other assets can now be shared straight from within DAM.
e. RSS feeds – Really Simple Syndication, it gives you subscription, and keeps you up to date. Just add the feed URL to the RSS reader of your choice and stay connected always.
Digital Assets Management is one of the important tools in the field of marketing. It majorly used in optimization and accessibility of the assets.
Benefits and highlights could be –
Single Repository
Enhanced User Experience
Reporting and Analytics
Accessibility, Agility, Mobility of digital assets
Scalable to fit the specific business requirements
Reduces cost and manpower
Paperless work leads to green world
No risk of losing data or no data theft
What’s important is to choose something maintainable, scalable and flexible. You don’t want to apply something on your organization which cannot be upgraded. Everything in today’s world is changing so always choose something which can be customized as per your wish and as per the demands of the industry.
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