The April 1st Wall Street Journal reported on a business deal to link the lottery and music industries. Because it was April Fools’ Day, I almost thought the whole idea to be a big ruse.
“In a silly deal that links two ailing industries, EMI Group Ltd. will provide music and collectibles for new instant-win games designed by Pollard Banknote Ltd., which runs lotteries in 45 states and territories around the world, inch Ethan Smith wrote.
“Pollard, of Winnipeg, The us, is creating a brand of music-themed, scratch-off lottery games that it is currently marketing to convey lotteries, inch the Journal reported. “In the new games, players can win either cash or prizes such as album downloads available and ring tones. inch
That’s right: it is no ruse.
With 26 years of getting work done in the lottery industry, I believe I am qualified to convey in no uncertain terms that lotteries partnering with the music giant, EMI Group Ltd., to provide prizes of music and collectibles for a new instant-win scratch-off ticket game is one of the worst ideas yet.
“The idea is to lure younger players to a pastime that traditionally has appealed to people who are around retirement age, inch the Journal reported. Doug Pollard, vice us president of lottery management services at Pollard went on to tell the newspaper, the market “is ageing every year. That has been one of the big challenges. inch
First, let me just say that it is irresponsible and reprehensible for state lottery Live Macau officials to entice young people to gamble. I also know through job interviews and research that people buy lottery tickets to win money not prizes — especially not music, most of which can be down loaded free on the internet.
Pollard told the newspaper that “after growing consistently by around 8 percent annually, lottery-ticket sales chop down sharply in many states during the second half of 08. inch
When lottery ticket sales decline, lottery officials try desperate way to reverse the decline — usually by changing the number field and increasing the odds against winning. They may also alter the division of the prize pool so your greatest percentage of money in the prize pool goes toward paying the first prize jackpot, leaving very little money for the other prize categories. Both moves are bad.
Lottery players don’t especially like to achieve the number field of the game they play changed or tampered with. Germany has had the same successful 6/49 game going for more than five decades — since 1955. Lottery officials generally have an incorrect opinion of their ticket buyers, thinking that they all want to chase huge jackpots. For that reason, the prize pool is divided such that every game is a jackpot-driven game.
Now that every lottery state has either Powerball or Ultra Millions with huge jackpots, the other lotto games nys offers should have the greatest percentage of the pay-outs go toward the bottom collection prizes, not the jackpot.
The secret that eludes American lottery officials is that a lottery player feels as though a winner even when winning $20 or $100 from time to time. But with the current structure of prize costly, this happens too hardly ever.